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NoroGard Guests: New Holland Agriculture Japan

Two days of immersive training, strengthening of relations and exchange of experiences

Right before Easter, NoroGard were honoured by a visit from our friends at New Holland Agriculture Japan. During two days we had arranged for immersive training in their new equipment, as well as the NoroGard characteristics. However, their two day visit presented so much more! 

A workshop was carried out where they got to learn about the NoroGard software and the characteristics of their new NoroGard R24 Continuous Seed Treater. We also covered the topics of how to get the most out of the equipment through application quality, operator health and safety, the importance of appropriate cleaning and maintenance, and the functions of the R24. 

They were taught how to install their equipment once it arrives to their facility, and how to kick start their treatment procedures in order to minimise downtime. 

All in all, it was a great two days full of educational benefits, hands on training, and stronger relationships. Our Japanese friends left Sweden with new expertise and ready to kick start their new R24 Continuous Seed Treater. 

If you wish a similar workshop, tailored for your organisation and NoroGard Seed Treater, don’t hesitate contacting us! 

Sustainability isn't a Sacrifice, It's Good for Business

Companies embracing sustainability initiatives may discover benefits and opportunities they hadn't even dreamed about.

The student strikes taking place around the globe to protest government inaction on global warming have put the spotlight on climate change. Inspired by 16-year-old Swedish student and political activist Greta Thunberg, hundreds of thousands of students walk out of class each Friday morning to strike for climate change — and have been for the past six months. 

This recent limelight on climate change is also helping increase the prominence of the United Nations’ 2030 Agenda for Sustainable Development, which was adopted by all UN member states in 2015, and provides a blueprint for peace and prosperity for people and the planet now and in the future. 

The UN has identified 17 sustainable development goals (SDGs), which address global challenges we face—such as poverty, climate change, the environment, and inequality—and has set an agenda to achieve each goal and target by 2030.

Rather than being sacrifices our businesses must make, the UN’s sustainable development goals are good for business. In fact, companies embracing sustainability initiatives may discover benefits and opportunities they hadn’t even dreamed about. By working toward the 17 SDGs our company isn’t making compromises—we’re putting money in our pockets and we’re finding huge opportunities.

For example, we’re running our business in a better way. We’re realizing resource savings by using less materials, such as steel and electricity, for the compact equipment we produce, which also results in production cost savings. We’re producing less water waste while saving energy and we’re considering the environmental impacts of any changes or innovations to our equipment. We’re more cost-effective and efficient because of our sustainability initiatives.

If the products we are manufacturing are good for the environment, they usually provide safe, healthy working environments for operators or end-users. These environmental and sustainability considerations make us a more attractive company to do business with as well and to work for, which is so important these days.

Sweden’s economy is based on industrial exports and technology, and it can be difficult to attract and retain employees. Additionally, how do we recruit younger generations? For millennials, and future generations, a job must have meaning as these age groups want to feel they are contributing to, and making a difference in, the world around them. You have to show them they can make a difference by working for your operation.

By committing to the SDGs, you’re putting your company in a good position for recruitment and retention. For example, we’re making compact equipment that requires the smallest resource inputs possible and uses minimal resources and materials to produce end-users’ products (treated seed). Our equipment increases farmers’ yields and we are helping put food on the table. This is a great start in attracting people to our company. The next generation is very aware of what they are eating and how it was produced, and they will demand sustainably-produced products.

We can show them this industry is interesting, exciting and good for the environment. Corporate sustainability will attract young people to our companies. This is just one benefit of incorporating sustainability initiatives.

One of the SDGs is gender equality. There are huge projects to attract and promote women in food and agriculture now, and this trend is growing. Focusing on helping women in industry will also increase our businesses and our opportunities. 

From its beginnings, our corporate culture has been built on the principles of economy and resource conservation, which continues today. In Europe, we’re running out of power — that’s the next challenge, and we can meet that challenge with sustainable practices. It’s important not to view sustainability as a project but as something we must incorporate into our daily lives. 

The whole industry is going in this direction and we have the opportunity to be leaders. Just think, if one secondary school student is able to initiate a global movement to raise awareness about climate change, I wonder what we are capable of as individuals, as corporate entities, and as an industry. 

If you want to take action, visit https://sustainabledevelopment.un.org. I don’t think one person can do everything, but I believe everybody can do something—and taking action is infectious.

Sejet Plantbreeding

“Sejet Plantbreeding invested 2015/2016 in a brand new modern seed test laboratory. Here we produce seed trials for new barley varieties for the European market. Ahead of this investment of renewal and modernisation we among other things looked for a modern and sophisticated new seed treater.
We had a long list of requirements and wishes. We got good recommendations regarding NoroGard, so we chose a NoroGard R300 Laboratory seed treater. The NoroGard treater instantly turned out from its best side: R300 is fast in the workflow. R300 is very easy to operate. R300 applies the treatment really well and uniform. R300 works quietly. R300 has with it´s excellent air suction solved all our previous dust issues. R300 with pneumatisk outlet hatch gives you free hands to operate during your whole process.
NoroGard has provided us with really good service. They are very open, responsive, constructive and flexible to our requirements regarding the customisation of our seed treater at Sejet Plantbreeding. Sejet Plantbreeding can in every way recommend NoroGard R300 Laboratory Seed Treater.”
Søren Houmann
Technician, Barley

Discovering Common Ground

Providing high-quality products in an economical manner is a challenge we all face.

One of the challenges of working in the global seed industry is the great distances we must travel to cover our vast territories—it’s an extensive marketplace involving most countries around the world. Add to that the differences in culture and core values between countries.

However, from my travels to North and South America, the Baltic countries, India and within Europe, I’ve realized there are more similarities among people and businesses than there are differences. The people I meet and the businesses they own and operate have much common ground, including an aim to provide high-quality products, pride in those products they produce, and prudent resource management.

We have a direct connection to the food industry, so we’re all very quality-minded and we aim for the highest standards in our work and our products. We are also mindful of providing cost-effective solutions for our customers and, ultimately, for the farmer, who is also running a business and must make a profit. Providing high-quality products in an economical manner is a challenge we all face.

Another reality for our industry—and a challenge for most stakeholders—is regulatory compliance. In Europe, products must meet European Union requirements to protect human and animal health, the environment and consumer rights. We must also provide detailed risk analyses for the products we produce.

However, as a European seed treatment equipment company, the regulations we must comply with also provide many business advantages. To sell equipment in Europe, you must be a Certified European manufacturer. The letters “CE” signify products sold in the European Economic Area have been assessed to meet high safety, health and environmental protection requirements.

What this means for our business is all processes, from delivery and installation to handling chemicals and operating equipment, as well as unit disposal, must meet EU regulations. Most importantly, by buying CE-approved equipment, operators know all risks have been considered and they won’t be exposed to chemicals or hurt in any way, no matter where they are in the world.

In fact, European seed companies must buy Certified European equipment in order to install it. However, given the opportunity, I believe the industry would continue to choose equipment made to meet these rigorous standards because businesses want machines to be safe, easy to clean, while operating at minimal risk to health, safety and the environment.

For example, in Europe, seed treatment equipment must operate within closed systems: from the barrel all the way to bagged seed, the operator does not come into contact with the seed treatment chemicals. One dosing system is connected to each slurry or chemical. Chemicals, or products, are mixed in the machine before application.

This also goes hand-in-hand with product quality because machines are easily cleaned and dosing rates are managed within the system, increasing application accuracy. Additionally, the equipment’s sophisticated and regulated system provides statistics on everything from dosing rates to cleaning records. It’s also easier to attract and retain equipment operators for closed systems.

The demand for seed treatments in North and South America, Africa, China and the Baltic countries, to name a few, is large and increasing. There is also an upward trend toward high-volume mobile trailers.

What I’ve discovered from traveling to the countries that make up our markets is the businesses in those countries are actively seeking out equipment that meets the high standards set by EU regulations—yet more common ground across diverse geographic and cultural backgrounds. I believe we will continue to see our industry striving in this way for the protection of human and animal safety and health and the environment.

Can you afford not to build corporate sustainability?

The United Nations have launched sustainable development goals as a blueprint to achieve a better and more sustainable future for all. The goals are addressing the global challenges we are facing including those related to poverty, inequality, climate, environment degradation, prosperity, and peace and justice. The goals interconnect and in order to leave no one behind, it is important that we achieve each goal and target by 2030.

At NoroGard we are convinced that Corporate sustainability has developed from a nice thing to do, -to something we have to do.

Today the world is so well connected it is impossible to act as an individual or a national company on these global challenges. We must act as world citizens and with global business management.

Globally we are a growing and ageing population, today with a population of 7 billion, to estimated 10 billion when we reach 2100. We are rapidly consuming the natural resources and the CO2 emissions are increasing fast.

 

As business leaders, we can not be sat on the fence. It is about time we take action.

But making decisions that are beneficial for the climate is not about sacrifices, it is also good for the economy. Investors today value companies based on financial data, financial reports, market share, sales growth and cash flowing valuation.

-But are investment regulations of today fit for purpose tomorrow?

I believe that in order to valuate a company or a business, we need to include performance metrics such as ESG. Environment as in energy consumption, water availability, waste and pollution. Social as in human capital, innovation capacity, employee engagement, supply chain management, lay bore rights and human rights. Governance as in boards and directors.

In these performance metrics you will find your level of corporate sustainability and today the private sector is paying attention. The CEO´s of the private sector sees growth, innovation, competitive advantage and future importance in these metrics.

At NoroGard we always keep an eye on our energy consumption and waste for economical reasons to save us some money. We also take huge pride in the fact that the equipment we build makes a good impact. We design our products to have a low energy consumption, make sure they are easy to clean to reduce waste of water, and compact built to reduce waste and pollution.

To care for our human resources is common sense and the soul of the company culture, an engaged employee keeps thriving for innovations and improvement.

As a female managing director and entrepreneur I find it obvious that diversity and equality is good for business, as well in the workshop as in the board.

Corporate sustainability is good business and it is about reducing risk for the environment, it is not about making sacrifices. Food, energy and water will be the business to invest in as we will need to feed 10 billion mouths.

 

So, let’s plan for the future, because that is where we are going to spend the rest of our lives!

The Sky's the Limit

By spending time devising the seed’s characteristics, you will develop a unique product for the marketplace.

What if you could create the perfect seed? What would its characteristics be? In what ways would you enhance that seed? What if you could choose the characteristics that add value to that seed? It’s important to take time to dream about—to conceptualize—your perfect seed.

You can choose and develop the characteristics of the seed end-users will value. For example, what do you want to add to the seed, how do you want the seed to behave, and what kind of value are you offering your customers and why?

Also, what do you want to do with the seed—do you want to make it easier to plant with planting equipment by developing a harder, more durable pellet? Or, do you need to add weight to a vegetable seed, so it can’t be carried away by the wind when seeding?

If you want to add color to the seed, what color should you choose, how shiny do you want it and why? Do you want to add micronutrients to the seed to help it grow faster and stronger? In short, what value do you want to add to the seed?

By spending time devising the seed’s characteristics, you will develop a unique product for the marketplace.

A useful tool to help you make one-of-a-kind products is a sophisticated seed coater. By owning your own equipment and finishing your product in-house, you have creative control over your goods—and the sky is truly the limit for your market development.

If you process your seed in-house, you can decide how to develop the value of your product. You also have control over processing and delivery schedules. Your seed processing costs will be lower, and you’ll experience increased efficiencies.

In addition, you will own your equipment, seed processing methods and recipes, and there is a high and rapid return on investment. At NoroGard, we see the future in seed innovations and now also provide the knowledge and expertise required to train your staff on site and to develop methods and recipes for your unique products.

With these tools to hand, you can make the most of your product and create a seed no one can say no to.

How to Easily Benefit From and Gain Expertise

How do you learn the skills necessary to unlock your equipment’s potential and optimize seed treatment technologies?

It’s not rocket science, but it’s close. Applying today’s seed treatment technologies requires sophisticated equipment and know-how. Additionally, competition in seed processing is fierce, the products are expensive, and customers are demanding more value added to the seed with consistent quality year-round.

Seed treatment equipment operators must be up on the latest seed enhancement technologies and understand how and when to apply a number of products, such as pesticides, fungicides, nutrients, biologicals, inoculants, functional coatings and colorants. Also, budgets are shrinking, and staff turnover is increasing, so expertise is seldom found in-house.

How do you learn the skills necessary to unlock your equipment’s potential and optimize seed treatment technologies? There is a way.

Now, independent consultants can bring training and expertise to the companies that require them, anywhere in the world. These specialists can train staff, troubleshoot application issues, test products, customize recipes, methods and equipment, and provide impartial advice on all aspects of seed treating and equipment, no matter the seed treatment brand or product.

In fact, an independent consultant can examine the whole seed treatment process at your operation. Whether you’re new to seed enhancement technologies, have identified areas to improve in your existing processes, or want to build expertise in-house, a consultant is the most economical and efficient way to go about it.

These professionals are always testing new products, technologies and equipment, and they know what’s in the pipeline; they’re at the forefront of science—and they can help you get there too. You will get more value out of your equipment investment as well as gain a competitive edge in the industry.

I believe if you’re only competing in the marketplace on price and product you won’t last because today’s consumers want value. Improving your processes or technologies can produce that value.

Providing a consulting service to our customers was a natural step for NoroGard. Our in-house expert, who specializes in the application of all types and brands of seed treatment technologies, methods and applied products for coating and pelletizing has been working in all areas of seed treatment for 25 years, and travels around the world helping seed processors.

After all, there’s no point selling top-of-the-line seed treating equipment if operators can’t use it to its full potential.

An independent consultant can ensure your equipment serves you, and not the other way around.

Seed Certifications will save you money, and this is why

More than 60% of the world’s population is relying on the agriculture industry for survival. Which means that its technological advancements have been a significant contributor toward better living standards and personal interdependence and making the world a better place. These technological innovations include automated…