Marketing is not our core business, so I like to work with professionals on that. In our latest marketing campaign, it was suggested that for one of our ads we should use a close-up of yours truly. I think a lot of people thought I’d never agree to that. But I did — instantly. Not ...
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The future belongs to the world’s youth, so the big question is how to be attractive to the Millennials? I have the privilege to do what I love for a living. I am growing an old, trustworthy company into a world-leading position in a global market. And I love every minute of it. NoroGard has ...
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Running a business is an art. It’s an everyday struggle, and every business has its own challenges. I think I speak for most business owners when I say that most of us want to grow our business, and there are some key factors to do so. First of all, a golden rule is if you ...
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Companies embracing sustainability initiatives may discover benefits and opportunities they hadn’t even dreamed about. The student strikes taking place around the globe to protest government inaction on global warming have put the spotlight on climate change. Inspired by 16-year-old Swedish student and political activist Greta Thunberg, hundreds of thousands of students walk out of class ...
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Providing high-quality products in an economical manner is a challenge we all face. One of the challenges of working in the global seed industry is the great distances we must travel to cover our vast territories—it’s an extensive marketplace involving most countries around the world. Add to that the differences in culture and core values ...
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The United Nations have launched sustainable development goals as a blueprint to achieve a better and more sustainable future for all. The goals are addressing the global challenges we are facing including those related to poverty, inequality, climate, environment degradation, prosperity, and peace and justice. The goals interconnect and in order to leave no one ...
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By spending time devising the seed’s characteristics, you will develop a unique product for the marketplace. What if you could create the perfect seed? What would its characteristics be? In what ways would you enhance that seed? What if you could choose the characteristics that add value to that seed? It’s important to take time ...
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  You want to deliver the same high-quality pelleted seed every year, every batch and every seed lot, all year long.   From vegetable and sugar beet seed to grass and tree seed, there is a growing interest in pelleting, which improves seed size, shape and uniformity. I’ve even noticed an increasing trend for pelleting ...
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“Under-promising deliberately undersells your capabilities. It promises only a fraction of what you know you and your products can reasonably do. In reality, it is deliberately selling yourself short — just to be safe.”     Many companies’ customer read more
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Bag of certified coated seed with germination warranty. More than 60% of the world’s population is relying on the agriculture industry for survival. Which means that its technological advancements have been a significant contributor toward better living standards and personal interdependence and making the world a better place. These technological innovations include automated calibration of ...
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