A Busy Team NoroGard in October!

October has been keeping us busy! We’ve launched the NoroGard Batch Dryer AND the NoroGard Excellence Build-up material, Jesper and Erland paid a visit to Finland for some service work, we exhibited at EuroSeeds in Stockholm, and we invited our suppliers and business partners for two open days. 

It’s been a great time to connect with Team NoroGard, show our latest innovations and just build stronger relationships! Not only have many of our distributors been with us for a long time, so has some of our suppliers! Always great to have them onboard with us! 

Support Gender Equality in 3 Steps

Women produce a vast majority of the food in developing countries and work an average of 12-13 hours more than her male colleagues each week. Despite this, only 10-20% of farmland in these countries is owned or managed by a woman. Studies have shown that by investing in and empowering women in agriculture, improvements are clearly shown in productivity and rural livelihoods.

Diversity has been an obvious stance at NoroGard for a very long time which has resulted in a great mix of experiences and personalities, allowing for our organization to grow! The NoroGard management team is 50% female and so is our production. A move that’s only brought positive effects. Studies and reports actually show that gender equal businesses hold a higher annual revenue, than all-male corporations do.

This weekend the Advancing Women in Agriculture Conference kicks off in Ontario, Canada (27-29thOctober), and in a few weeks the Women in Food and Agriculture conference runs in Amsterdam, the Netherlands (3-4thDecember). The rise of female entrepreneurs is growing within the agricultural sector too and this is the ultimate opportunity to show our support! On Instagram you’ll find hashtags such as #WomenInAgriculture and #FemaleFarmer with thousands of posts and followers across the world and similar groups can easily be found on LinkedIn, Facebook and Twitter too.

So, how can you support gender equality and female empowerment in three simple steps?

First, show the women you work with on a daily basis some appreciation! Let them know you see and appreciate all the hard work that they put in.

Second, spend a few minutes to find an organization or group within your preferred social media channel that raise awareness for women in agriculture and find a way to support them. Whether it’s through likes and positive feedback, or its more materialistic support. It’s up to you!

Third, take your female colleagues into account! Help them grow, listen to what they have to say and trust them to help the business grow!  

Start Digging Where You're Standing

In Sweden we have a saying that’s frequently used when discussing the startup of a project or change. Start digging where you’re standing. Before taking on large projects of change, start with yourself, the contacts you have in your network and your own team. Same goes for sustainable development goal number three, ensure healthy lives and promote well-being for all at all ages.

Those of you who are already familiar with NoroGard, knows that we’re very passionate about ensuring the health and safety of the operators. By providing a work environment free from dust, chemicals and safety hazards, we take our responsibility as a manufacturer and innovator.

NoroGard is also ensuring the health and safety of our own team. In order for us to be growing stronger, we need to look after ourselves. This is why all members of our organization are provided free company healthcare with frequent check-ups and tests. This as well as lifestyle coaching, prevention of mental health issues and contributions towards for example glasses, gym memberships, massage, etc. that could help ensuring healthy lives for our team members. We are also running ongoing efforts for our work environment at our facilities. These cover everything from location of tools and furniture, risk management, noise control, safety precautions, mental health, working position and posture, to everything else that’s linked to the performance and health of our team.

So, start digging where you’re standing! Have a think about what you’re doing today to ensure your own health and well-being, then think about how you’re contributing towards an improved health of your team members or employees. What else can you do to ensure healthy lives and promote well-being for all at all ages?

NoroGard Guests: Prince Trading and FACT, South Korea

Upon receiving their new NoroGard R534 we welcomed our Korean representative, Yoon along with his colleagues at FACT for a day of training in their new equipment

This is a service we are happy to provide when purchasing a new NoroGard Seed Treater. It means the training is flexible and tailored to your needs and grants full insight into how to get the most out of the new treater as possible. We go through the NoroGard software, cleaning and maintenance procedures and the installation of the equipment. This way, the treater will be up and running quick and easy! 

If you are interested in this sort of training, don’t hesitate to contact us when placing your order! 

It's Time for Your Expertise to Shine

850 million people live in hunger today. Living a life in hunger is far beyond what any of us can comprehend. But when 850 million people worldwide are lacking nutritious food, and thereby have been denied basic human rights, lead actors within the agricultural industry hold a bigger responsibility than ever.

The second goal for sustainable development, as defined by the United Nations, boils down to providing nutritious food for everyone, to double the productivity and revenue for small scale food producers and to achieve sustainable food production. As well as investing in countryside infrastructure, agricultural science, technological innovation and gene banks. Goals so directly linked to what our products are set out to achieve and contribute towards. We have a responsibility towards the accomplishment of these goals.  

The global agricultural industry has made some big advancements over the years, and new technology hits the market every year. Advancements that has made huge impact on all of us. Not only in terms of the food that we bring to the table, but also in the sharing of knowledge between agronomists and the general public. It’s thanks to your expertise, that people now care about how fairly each farmer is treated, how our food is being produced and the quality of the food that we eat today. However, it’s more important than ever that we share this knowledge and innovation with those in need, in order to beat the world hunger. The technology we have access to today would help the vulnerable farmers to strengthen their capacity to adapt to climate change. Such as flooding, droughts or extreme weathers. The second goal for sustainable development also aims to end all forms of malnutrition by year 2030. A target that’s especially pointed towards the stunting and wasting of children below the age of five, as well as pregnant or lactating women and the elderly.

Seed coating equipment with accurate dosing rates and quality application will directly add nutrition to the crops, as well as guarantee an increased yield. In crops and in revenue. NoroGard is working closely with seed breeders and seed labs all over the world in order to contribute towards the investments in technology and agricultural science. Imagine what we can do, if we all work together. This is our time to shine. We are agronomists, scientists, salespeople, marketers, engineers and entrepreneurs, with knowledge and experience that could only be found within the agricultural industry.

The UN’s 17 goals for sustainable development covers some of the biggest challenges that we are facing in modern time. They may be difficult to grasp or to find ways to contribute towards. But we are spending our lives improving the industry and the ways of farming. If anyone has the knowledge and passion that is required to end world hunger, it’s us. It’s time to achieve something that we can be genuinely proud of, and if saving the starving children of the world isn’t a factor for motivation. Then I’m not sure what is.

It's Not Who You Know, It's Who Knows You

Marketing is not our core business, so I like to work with professionals on that. In our latest marketing campaign, it was suggested that for one of our ads we should use a close-up of yours truly. I think a lot of people thought I’d never agree to that. But I did — instantly. Not only because I’m a little bit vain, but I had three good business reasons to put my mug out there.

First of all, I’m very proud of my company. I am proud to represent it, our products and our team. As a business owner I also know that if you put your name (or in this case your face) on your work, you are most likely going to perform your best. You want to make sure you can proudly show your face when it comes to business relationships — be they with employees, suppliers, your range of products, and after-sale services.

Second, we are all human and we like to interact with other humans — the foundation of good communication. My company has been manufacturing seed coaters for more then 50 years and ships them worldwide. Often we have challenges or customizations that need to be solved, and since our clients are from all parts of the world, good communication is essential.

In Scandinavia, just like Canada, we often are challenged by freezing weather conditions in early spring. We are used to solving issues caused by the cold, making sure the liquid flows and that the treatment sticks to the seed and not the equipment in a range of conditions. This can only be successful if you have good communication and work with people that feel they can connect with one another. Clients need to know that you are available and engaged. It’s key that you show your face.

Third, our company was built on relationships. It´s essential that we have great quality, top-of-the-line equipment and good after-sale support. But the most important factor of all — our trust account — was built by people who are recognized.

Build an organization where all your co-workers proudly show their faces,and I assure you that you will have a prosperous business — and you’ll be surrounded by great, professional people!

It's Not Them - It's YOU & I!

The future belongs to the world’s youth, so the big question is how to be attractive to the Millennials?

I have the privilege to do what I love for a living. I am growing an old, trustworthy company into a world-leading position in a global market. And I love every minute of it. NoroGard has its feet in two industries. We are machine manufacturers, and our business is in the agriculture industry. To me that’s the best of two worlds and since I have passion and engagement, I can achieve almost anything.

Taking over a family-owned company that has been in the business for more than 50 years, and making it world-leading, requires a change in mindset, in order to gain new and improved results.

Although NoroGard has a great history, my focus is on the future, since that’s where we are going to spend our time. Of course, I cannot do this by myself: I need the best co-workers. And if you want to attract the best people, you need to step up and become attractive.

The future belongs to the world’s youth, so the big question is how to be attractive to the Millennials? Lately, I have noticed that our industry uses social media like a defense to explain seed breeding and to promote understanding, in general, for agricultural processes. I sense the industry is desperately trying to create public understanding for genetics and seed treatments and the innovations that have been made.

Never before has public interest in agriculture been higher. The demands for biological and organic is enormous. We also have a generation who has access to all the information they want—but no experience whatsoever. The result is they interpret the information as they (or the media) pleases.

The world’s population continues to grow, but the acres don’t. We need to increase yields at harvest, in order to put food on the table.

The Millennial generation, in general, doesn’t know farming, but they google everything they are interested in. You can curse it, or you can choose to adapt and work it.

The Millenniums are engaged and passionate, as well as demanding and spoiled … 

Instead of telling them why we do what we do, we should challenge them to do it better! But only if you dare, because the risk is that they will do a far better job—if you let them.

Due to climate change and the growing population, the industries with the brightest futures are involved in clean water, clean air, and agriculture. That’s where you want to invest and buy some shares. 

We need to clean out social media from a lot of useless crap and fill it with valuable engagement. I don’t care what you had for breakfast and I don’t want to see your outfit of the day. I want to see influencers that provide clean water, food and education in developing countries.

I want to see all YOU agronomists writing a blog about your passion in order to engage the next generation to find new, organic, biological seed treatment solutions. We need more science and knowledge regarding the soil, bacteria and the environment for germination, and YOU need to make it attractive. 

I want all YOU farmers and seed processers to make use of your Instagram account and encourage the next generation of farmers to put food on the table. If the public, in general, doesn’t understand the complexity and charm of agriculture, it’s because they haven’t heard it from the proper source.

YOU & I need to make the public’s interest in agriculture creative and meaningful, and we need to do it on social media, starting today!

It is time to step up our game

It is time we own up to the responsibility that we carry as actors within the agricultural industry. We need to gain and share knowledge. We need to look at ways in which we can contribute to the counteraction of poverty. We need to become supporters of the world’s charity organisations and we need to support farmers by purchasing Fairtrade certified produce. 

Although the world poverty has decreased since 1990, by nearly 70 percent, there is still a long way to go before anyone should feel satisfied. The United Nations have stated a goal to achieve zero poverty by year 2030, this is the first of 17 goals for sustainable development. Although the definition of poverty stretches way further than simply economic factors. We are discussing multidimensional poverty where people suffer from a lack of freedom, power, influence, health, education and physical safety. This amount is currently including 1,3 billion people worldwide, half of which are below the age of 18 years old. If this isn’t a motivating factor, then I don’t know what is.

What the UN is looking to achieve, is to eradicate poverty in all its dimensions. And whilst we’re at it, also establish social security schemes, provide equal rights to own property, access basic services, access to technology and economic resources. As well as building a resilience against economic, social and environmental disasters.

NoroGard is, for obvious reasons, entirely incapable of achieving this goal single handedly. However, being an organization within the agricultural sector, with our products and business partners being located literally worldwide, supporting this goal is a natural responsibility of ours. And it should be for you too. The key purpose of NoroGard is to put food on people’s tables. By utilizing the advanced and sophisticated technology that we have at our hands and applying it to our seed treatment equipment, we can help increasing the return of crops and build seed that is suitable for precisions planting. By optimizing farming, we counteract poverty. A treated seed is given the best conditions for survival against disease and insect infestation. As well as provided with the ability to receive appropriate nourishment for quick root development, a stronger plant and a higher yield of the harvest. Furthermore, a precision planted seed will not only increase the nourishing of the seed but also reduce the number of seeds needed per acre by 50-80 percent. We don’t stop there though. It is our mission to always work to improve the operator health and safety with our equipment. All our equipment is CE-Certified with a profound risk analysis, low water and electricity consumption.

NoroGard is built on a company culture that is constantly seeking to make best use of our, as well as nature’s resources. The core values that we are carrying today, are the same ones our founder established over 50 years ago. The only thing that has changed, is our knowledge regarding the impact we have with our equipment. The only way of achieving change is to learn more, and then share the new found knowledge with others! If we can help make sure that each and every farmer get the most out of their harvest, we can create economic stability, freedom, power and put food on their table. Building strong farmers is the foundation of obliterating poverty in all its dimensions and will contribute towards improved quality of life for people around the world.


How many of the products on your weekly grocery list, do you feel comfortable knowing it has been produced in a way where farmers are being supported and treated fairly?

John Kibbee R150

“I have been developing seed treatment products and seed treating processes for over thirty years, and the first step is to get a good piece of application equipment. NoroGard is my favourite choice – top quality application, easy to use, flexible for processing conditions, flexible on batch size, good for all types of seed, sturdy and reliable. It’s amazing how often I go into a new client and find that the quality of treating is really hindering their research and development effort, and the solution I recommend is a NoroGard treater.”
John Kibbee

5 Keys for Growing Stronger

Running a business is an art. It’s an everyday struggle, and every business has its own challenges. I think I speak for most business owners when I say that most of us want to grow our business, and there are some key factors to do so.


First of all, a golden rule is if you do the same thing every day, you will most likely get the same result. So, in order to achieve growth, you need to step up and make some improvements.

Be Lazy

To grow your business, you most likely need to increase your turnover — sell more. Most of us have experienced the eager salesperson who just won’t give up, and when hiring sales

People, we often talk about finding “hunters.”

I claim the opposite. Make it easy for your customers to choose you. Be very clear with the advantages and why they will benefit from choosing your products. Selling something the client wants is easier than trying to sell them something you want to sell. And there is one way to make it easy for you: listen to the customer and find the mutual win-win opportunity.

Be Attractive

If you take care of your employees, they will take care of your customers. Having a great team with skilled people makes a world of difference. And in order to have access to skilled people and make the best people work with you, you need to be attractive. This is more true than ever, as millennials enter the market.

They are not just looking for a job… They don’t even want a job. They want to make a difference, and for a workplace they might consider you if your brand adds value to their self-image. For us, as a machine manufacturer, it’s a challenge to attract young people to enter the production line, we need to be more attractive than game developers and real estate agencies.

Set Standards

Scaling up your business doesn’t just affect the sales department. It also puts your production on the spot. Everybody in your organization needs to focus on the delivery. If you have set the standards, it’s much easier to introduce new co-workers, and to keep track of quality control and time management overall. You as a manager also gets a clearer overview of where you need to put your resources to improve your performance.

Be Innovative

As mentioned above, doing the same thing over and over is just keeping you in old patterns. If you’re not growing your business, you’re most likely decreasing it.

It’s highly important that you have a good business intelligence and stay innovative. The only way to stay interesting, both to customers and employees, is to be adaptive to change. Always seek to improve what you are already good at, and look for areas within your organization that could be a prospect for an upgrade. Still whilst only providing what the customer is looking to buy, but in a way that ensures your business is in it for the long run. Constantly ask the question how you can do what you do, but better.

Stay Authentic

The importance of staying authentic can’t be stressed enough. Nothing gives you better marketing than a good word from a customer, co-worker, bank or supplier. Keep your promises and stay authentic to yourself, your vision and your stakeholders.